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Email Marketing 2.0
The money is in the list, right?
Well, thats not exactly true its not the whole truth anyway.
The biggest obstacle you face when you publish an ezine is the fact that
people have gotten used to getting junk (from your competitors) disguised
as helpful information.
Many publishers write about every new trend (and the underlying product)
because their writing from a mentality of I gotta get paid and when you
do that, you completely forget about the people youre writing to and start
to concentrate on you and what you want.
Thats a surefire recipe for disaster
Whenever you write anything for your subscribers, don't write
with the sole intention of getting a check. Getting checks is nice but
your business lives or dies based on how many people believe you
genuinely want to help them achieve their goals.
Show your readers that you value them enough to part with real,
quality information and that you see them as more than just a dollar
sign. Otherwise, youre going to be lumped into a group with all the rest of
your competitors with a big sign on your forehead marked Will Do
Anything for Commissions.
Responsive readers come from a conscious effort to build a solid
relationship with them. People connect with other people. Not
mindless robots that only want commission checks.
Now dont get me wrong.
Id love for you to buy the products I recommend, but Im not going to
force that on you. When I do enough of the right things in your eyes, I will
have earned the right to ask you for your money in the form of
commission checks from other products and services that I not only
recommend, but truly believe in.
The point isI have to earn that right by giving up good information that is
of actual use to you. When you write anything you expect other people to
read, the same thing applies to you.
Go to my Tradebit page for more great products on many topics.
This file is sold by abihud, an independent seller on Tradebit.