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Table of Contents


INTRODUCTION 4
WHAT ON EARTH IS AN ALGORITHM? 5
GOOGLE ALGORITHM IS KEY 5
PAGE RANK BASED ON POPULARITY 6
BACK LINKS ARE CONSIDERED POPULARITY VOTES 7
Hypertext-Matching Analysis 7
DO YOU KNOW THE GOOGLE DANCE? 8
The Algorithm Shuffle 8
GOOGLE DANCE TOOL 10
SUBMITTING YOUR URL TO GOOGLE 10
CLOAKING 11
GOOGLE GUIDELINES 11
DOíS 11
DONíTS 12
CRAWLER/SPIDER CONSIDERATIONS 13
RANKING RULES OF THUMB 13
Values 14
Query-Dependent Factors 15
Blanket Policy On Doorway Pages And Cloaking 15
Meta Tags (https://www.tradebit.com As An Example) 16
Keywords In The URL And File Names 16
Keywords In The ALT Tags 16
Page Length 16
Frame Support 17
WHAT YOUR WEBSITE ABSOLUTELY NEEDS 18
UNDERSTANDING YOUR TARGET CUSTOMER 18
DOES YOUR WEBSITE GIVE ENOUGH CONTACT INFORMATION? 19
THE HOME PAGE 20
THE ACID TEST 21
STEP BY STEP PAGE OPTIMIZATION 23
ONE SITE Ė ONE THEME 25
AFFILIATE SITES & DYNAMIC URLS 25
PAGE SIZE CAN BE A FACTOR 27
HOW MANY PAGES TO SUBMIT? 27
SHOULD YOU USE FRAMES? 27
MAKING FRAMES VISIBLE TO SEARCH ENGINES 28
STOP WORDS 29
IMAGE ALT TAG DESCRIPTIONS 30
INVISIBLE & TINY TEXT 30
KEYWORD STUFFING & SPAMMING 31
DYNAMIC URLS 31
RE-DIRECT PAGES 32
IMAGE MAPS WITHOUT ALT TEXT 32
FRAMES 32
TABLES 33
LINK SPAMMING 33
CONCLUSION 34
WHAT SHOULD YOU DO NOW? 34
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