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The Copywriters Handbook mrr ebook

Table Of Contents
- 3 -
Foreword
Chapter 1:
Introduction
Chapter 2:
Basics Of Copywriting
Chapter 3:
Headline Essentials
Chapter 4:
USP vs. ESP
Chapter 5:
Call To Action
Chapter 6:
Handling Objections
Chapter 7:
Copywriting Mistakes To Avoid
Chapter 8:
Swipe Files

-Website content
-Blog posts
-Landing Pages
-Email Marketing
-Sales Pages
Remember, the ultimate goal of copywriting is to get your readers to
perform your most desired outcome. E.g. making a purchase or
signing up into your mailing list.
Therefore, its very important that you determine what your desired
result is before you embark on your copywriting crusade. Clarity is
power so its important to know what you are after so that when you
write, things will go the direction you want it to go.
Okay, lets look at some basics. Bearing in mind that we want our
readers to perform our most desired result, we also cant be too
forceful. Heres rule number one:
Keep it casual
You want to be seen as a friendly person who is also an authority
figure in your field and not like a blatant salesman. The latter will
cause people to dislike you can treat you as spam.
- 9 -
The next thing you must know is that some rules are pretty illogical.
But one thing that makes sense is this, good practices have been
tested and proven (split-tested) by top online marketers for years, so
rather than trying to re-invent the wheel, follow what works and reap
the rewards!
However, I strongly encourage you do a little split testing of your own
as well. Eliminate things that dont work and duplicate or multiply
things that do that is the surefire way to success!
Next up, well look into one of the most important components of a
good copy headlines.
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