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How To Generate Ideas That Sell
FOREWORD 15
THE DIFFERENCE AN IDEA MAKES 21
• how ideas make a difference
• how ideas can change your life
• ideas which have made a difference in our world
• importance of ideas to the individual‚ the company‚ community‚
• and nation
THE STORK DOESNT BRING THEM 37
• how you give birth to ideas
• how the subconscious works
• a test to show how your subconscious creates ideas
• the practical results of impractical ideas
• how creative people have harnessed their subconscious
• how you can do the same
BRAINSTORMING? WHAT‘S THAT? 49
• history of brainstorming
• problems of old-style conferences
• how brainstorming can solve many of them
• how you can brainstorm
• some cash results of brainstorming
• leading organizations which are using brainstorming
• reasons individuals and groups should both use brainstorming
MIXING THE WITCH‘S BREW 67
• how you can set up a classic brainstorm session
• Osborn‘s four basic rules
• what kind of problem you should attack
• who to invite
• how to write the invitation
• when and where to hold your brainstorm
KEEP ‘EM ROLLING 87
• how you can learn to be a good brainstorm chairman the list of outlawed killer phrases one of apologetic phrases what the secretary does
• how to catch ideas
• tricks to keep ideas coming
• what you can do about that terrible long silence
• what you do after the brainstorm how you can collect extra ideas what to do with your ideas who applies judgment the screened list
IDEAS? IN MY COMPANY? 115
• how to sell brainstorming to your boss
• the best way to sell a superior
• how you can sell new ideas in your company
• the strategy and tactics you can use to turn your ideas into action
THE PREACHING PRACTICED 123
• actual case histories of brainstorm sessions
• the invitation
• the line-up
• the brainstorm itself
• the list of ideas
• cold cash results
SOLOS AND SMALL COMBOS 153
• how you can brainstorm by yourself what equipment you need when and where to solo brainstorm
• how to stimulate your subconscious how to ignite a solo chain reaction problems for the solo brainstorm how small groups brainstorm the quick‚ on-the-spot brainstorm what one company has done variations on a theme
IT COMES KING SIZE‚ TOO 165
• why members of large groups don‘t contribute ideas
• how you can make each member a brainstormer
• how you can collect ideas from hundreds of people sparking a conference or convention uses of the mass brainstorm a test case
TAKE IT HOME TO MAMA 177
• how you can brainstorm at home
• a housewife uses brainstorming
• the family brainstorm
• problems for the breakfast-table brainstorm
• how to make your home life richer with brainstorming
THE SHOE FITS‚ PUT IT ON 187
• how brainstorming fits your business
• examples of brainstorming used in many fields
• a department-store case history of how it adapted
• brainstorming to special problems
• how brainstorming can work in laboratories and lodges‚ union meetings‚ and executive suites‚ on the campus and the production line‚ in hospitals and civic organizations
• a church case history and one for travelers
TROUBLES ARE A BRAINSTORMER‘S BEST FRIEND 207
• how you can turn your problems into advantages
• profits from frustration
• turning temper into cash
• the nose for needs
• a company which thrives on problems
• how you can find problems
• case histories of companies which turned problems into profits
• how you can do the same
THE COMPLEAT BRAINSTORMER 227
• how to look at your world creatively
• how you can invite brainstorms
• ways you can solve your problems creatively
• how you can make a check list
• how you can make an idea bank and an idea museum
• your own idea trap
SECRETS OF A SUCCESSFUL IDEA MAN 243
• why you should give ideas away
• how to exercise your subconscious
• the importance of having a deadline
• why keep score on yourself
• how to make your own wish book
• what more ideas would mean to you
• the basic secret of all idea men
AMERICA‘S LAST FRONTIER 255
• one man‘s creative adventure
• what you can do with your own ideas
• the most important revolution of our age
• what it can mean to your future
• how you can be a pioneer in creativity‚ our last frontier
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