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Adwords or Pay-per-Click (PPC) advertising is, essentially, the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months; and it can be done very effectively for a few hundred dollars and certainly considerably less than thousands. The big advantage of this approach is that you can save yourself a lot of money in the long run and take away the majority of the risk involved with starting a new internet business. Adword is One of the quickest routes to ridiculous success online. Make no mistake about it; AdWords is a highly effective system that you can use to drive targeted and qualified traffic to your offers.
You need to remember that converting that traffic is your ultimate goal, which means that you should focus on optimizing your entire sales process just as much as you concentrate on building a successful AdWords campaign. After all, no matter how much traffic you have, if you dont make any sales you will sink faster than the Titanic.
However, if you follow the advice in this guide carefully, you too can begin to dominate your chosen niche, gain access to the astonishing power of PPC and begin completely Destroying Adwords.
What topics are covered in this amazing guide:-
* AdWords and Your Business
* The Profitability of Your Market
* The Mechanics of a Campaign
* The Lifeblood of Your Campaign
* Writing Effective Ads
* Cost Per Click v Click Value
* The Google Quality Score
* Getting More For Less Split Testing
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