Ad Trackers

The Ad Trackers can be used to track your various Marketing efforts. Use these for tracking the clicks and sales of your eZine ads, Solo email ads, classified ads, pay-per-click search engine ads, or any other ad you like. Ad trackers will help you determine which of your marketing efforts are profitable, by calculating all the important details like your cost per click and cost per sale for each ad! This is a very powerful tool.

Name - Give your tracker a descriptive name. Something that will help you easily remember what this ad campaign is. No one but you will ever seen this name, so you're free to put anything you like in this box.

Type - Select which "type" of tracker this will be.

• Web is used when you want to track visitors to a certain page on your Site. You'll have two options for tracking and both require you to place code generated by our system on your page. Option #1 will track all visitors to that page. Option #2 will allow you to create special links and then only visitors who click through the link will be tracked. Either way. you'll have various options for tracking sales associated with these trackers, as well. The Redirect URL's can be left blank for Web Trackers.
• Link is used to create tracking links without the requirment of placing any code on your page. All clicks through the link will be tracked by the system. With link trackers, you can also specify either 1 or 2 Redirect URL's. If you use two, the system will alternate between them when people click the Link. Again, you'll be able choose sales tracking options with Link Trackers.

Redirect URL's - For "Link" Type Trackers you can specify either 1 or 2 Redirect URL's for Link Trackers. If you use two, the system will alternate between the 2 when people click the Link. Use 2 URL's to test different ad copy and offers.

The key to effective testing is to only change *one* variable at a time. So this is a really nice and easy way for you to do that. All the traffic will be coming form the same add, so you know that's not a variable. And the Ad Tracker Pro system will automatically route an equal number of visitors from that ad to each of the Redirect URLs

Just make sure only *one* thing is different on each page. Test just one thing at a time. For example, use a different headline, but leave everything else the same. OR keep all the copy the same, but change the colors. Or change just the bullet points, or just the PS's, etc. The key is to change only one thing and see which one works best between the two.

Then you take the one that worked better, and use it as the "constant". You leave it alone, and do another split run changing one thing and comparing. Take the best from those two, make it the constant, and do another split run. Eventually, you have an offer that is so good, you just can't make it better. You'll know you've found this when your constant stays the same for several split runs in a row.

Start and End Dates - You can specify any dates for the start and end of your ad campaign. The only requirement is that the end date be later than today. This is useful for helping you remember when you place ads, or ran campaigns.

Cost - If you paid for this ad, enter the cost here. Ad Tracker Pro will calulate your cost per click and your cost per sale using this information. These are very useful stats to help you determine the true effectiveness of an ad.

Here's how you use this information to make sure your ads are profitable. Let's say you are considering either running a solo email ad campaign or buying pay-per-click visitors. You do some research on your search terms and find out you can buy them at 5 cents each.

Now the cost of the solo ad is $100. This means you'll have to get 2012 click-throughs or more from the solo ad to make it a better deal. So you can run a one-time test solo ad with this advertiser, and include an Ad Tracking link in the ad. If you get more than 2012 clicks, you know it's a good deal, and you can run it again or expand into more ezines.

Going the other direction, if you're running ads, you can use an Ad Tracker to determine your Cost Per Click. After you get some data on this, you may find that it' cheaper and easier to simply buy pay-per-click traffic from the pay-per-click search engine.

Taking both of these ideas one step further, you can use the cost per sale to determine if your advertising efforts are profitable for you. For example, if you sell a $17 product, and your cost per sale is anything less than $17, you're making a profit. The system will calculate this for you automatically, so you are free to focus on marketing.

Comparing the Cost per Sale of your different campaigns will help you evaluate the true value of your different marketing efforts. For example, one Ad Tracker may only be costing you 5 cents per visitor, but $1 per sale. While another might cost you 15 cents per visitor, but only 50 cents per sale. Ultimately, the second ad is more profitable!

So use Ad Trackers to track *every* single ad you place. Otherwise, you're just flying blind - guessing about what's working for you. Even free ads should be tracked, so you can see where your time is better spent.

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