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"Put Your Bold Headline Here...Without Being Boring!"

Your Sub-Headline Goes Here...It Draws People Into Your Letter.

Dear Friend,

A popular way to begin a sales letter is with "Dear Friend". But it's good to be more specific if you're selling to a niche market. For example, if you're selling a book about training Persian cats to sing you might use "Dear Fellow Persian Cat Lover".

You want your first paragraph to really grab your reader. Be sure to use the word "you" often. Remember, people want to know this one main thing: "What's In It For Me??"

 

"Now would be a prime time to see a testimonial from a customer...therefore giving you credibility and providing third party validation to back up your claims! This will give the reader confidence and keep them reading.""

- Don't Make-em-Up. Use Real Ones.

Many copywriters use this introduction portion of the letter to "stir up pain" about whatever problem the product will solve. For example, if this letter was selling a fitness product we might be saying something like:

"...And you've probably tried all those bogus diet pills they sell on late night T.V.(you know... the ones that cost a ton but never work). And if you're anything like I used to be then you hate going to the beach. It's embarassing to be surrounded by beautiful fit people while you waddle around with your T-shirt on...hoping it'll hide your growing belly".

Then in the next section we'd begin hinting at the solution. So...

A KILLER Mini Headline Goes Here!

...This will draw people deeper into your letter. Two things you need to keep in mind. First, write like you talk. Forget about being all "professional" sounding...that doesn't sell.

Second, use "mini headlines" a lot. And make them bold. Most people are going to scan your letter without really reading it on their first visit. That's why you use these "mini headlines". They keep the reader focused and deliver your message.

And never forget to be answering the "what's in it for me" question that your readers are always asking. They're a selfish bunch...but that's human nature.

You want to make the letter focus on the reader. Not on you personally or your products. Remember, most people don't care if your product is used by 9 out of 10 professionals...or if you've been in business since 1973. They just want to know how they are going to benefit personally.

This section is where you can start "painting the pretty picture" of how great life would be if ony the problem your readers are dealing with would vanish. You're preparing them to realize how much your product can help them.

So if we were writing about the diet product that I mentioned earlier, we'd be saying something like:

"But you don't have to feel bad about your body shape any more. It doesn't have to be that way! Imagine waking up in the morning and seeing a super-buff body builder staring back at you from the mirror. And picture how awesome it'll be when you practically tear off your t-shirt and strut down to the ocean at the beach...giving plenty of time for the ladies to notice the 'new you'.

If you're fed up with crappy diet stuff that doesn't work then you're at the right place. Get ready to celebrate because..."

Now You Can Finally Look Like Superman...Without Having To Go To The Gym!

Now it's time to introduce your product and explain the benefits to the reader. Here's an example:

...And it wont take forever because now you can have "29 Days To A Rock Hard Body"!

One you experience the goundbreaking 29 Days To A Rock Hard Body total weight loss system, your life will never be the same. And you won't have to spend hours in some smelly gym!

Here's just a fraction of what you'll experience :

  • First Bullet

  • Second Bullet ?

  • Third Bullet ?

  • Fourth Bullet ?

Seven reasons why you'll be eternally thankful that you're taking action right now:

  1. The 'Arnold Technique' -This simple trick takes 45 seconds and will give you killer abs without situps! (see page 17)
  2. The 'Instant Fat Burn Snack Food'- Did you know that there's an amazing snack food out there that actually burns fat?? Discover what it is on page 25.
  3. And so forth...and so on.

Using a list like the one above is a great way to keep the reader engaged and to present your case. We're conditioned since childhood to pay attention to lists...so you know they "work".

Just remember to make each point in your list state the answer to the ever-present "What's In It For Me?" question.

"You simply can't have enough testimonials. Especially at a critical part of your letter like this one. Testimonails here can be the icing on the cake for you...and really make your reader ready to buy""

- Customer Name Here

 

"Naturally, you should have as many as you can. That's why I've put two testimonial boxes here for you to use!"

- Customer Name Here

Continue building up the value of your product here and focusing on the many ways your reader will benefit from it. Don't forget. It's all about your reader...NOT your product. Always be answering the "what's in it for me" question.

Now Get Off Your Rump And Take Some Action!

You guessed it. It's time to ask for the order. But you need to go one step further and give your reader a good reason why they MUST order right now...instead of waiting for the "tomorrow that'll never come".

Here are some ways to get this done.

First, use the "guaranteed through midnight" method. In this method, you guarantee your reader that you won't raise your insanely low price until "midnight whenever". After that, you're free to raise it to $50 more...like you've been advised to do.

Second, you could limit the number you are willing to sell at that price. For example, "I'm only offering the incredible super product to the first 37 people who respond. Once all of the copies are snatched up (we only have 21 left as of right now) then the price could increase to $111.00. To take advantage of this special limited test offer, you need to order right away..."

Now, naturally you'll want to pull out your "Ultimate Reason" to take action right away. That's right...it's time to pull out the big guns. It's time for...

The Greatest Bonuses You've Ever Seen...FREE If You Act Quickly

"I've got to be crazy not to get in on this! Heck the bonuses alone are worth more than the cost of the product and they're free even if I get a refund...so the worst case scenario is that I get a refund and keep all of these awesome free bonus gifts!"

See, this helps take away the risk. Your prospects hate risk. We all do...so if you take the burden of risk and put it on your shoulders instead of theirs...then there's no reason for them not to say "yes" right away.

And always explain what each bonus is, how much it's worth, and how it will benefit your reader.

Here's an example of how to present a bonus:

Fast Action Bonus #1

Instant Web Master Video Set With Reprint Rights!

In this step by step easy video download, I take you from a total beginner to a capable web master in minutes.

And I use YOUR Instant Internet Empire web site as an example so you'll learn faster!

Here's just a fraction of what you'll master:

How to be NUMBER ONE on top search engines like AOL, Lycos, And AltaVista in four days or less!

How to set up an AUTO-PILOT ordering system so you can take credit cards from your web site...FREE!

How to register your own domain name in no time flat!

How to edit your web sites using free trial software you can get on the Internet!

How to get set up with super low-cost web hosting!

How to publish your web sites to the Internet!

And much more!

You'll learn so much from these videos that your friends will think you've been spending all of your nights and weekends in some high-priced computer class!

And that's not all...I'm also granting you FREE unlimited re-sale and distribution rights to this hot downloadable video set!

I challenge you to find a video set that is this fresh...this new...and this FREE anywhere on the Internet. You won't!

You can easily sell them on e-bay for $39.99 and get orders all day long. You might even sell them for more!

Put them to work as an additional stream of income, give them away to your customers as a bonus, use them to generate leads, whatever you want!

These videos are worth twice the cost of this entire package just by themselves.

Model your bonus presentation after the one above. Notice that you almost write a "mini sales letter" for the bonus to build its value.

But don't stop there. Give another call to action like this:

"These bonuses are only guaranteed for a limited time. In order to guarantee that you get the free bonuses worth $https://www.tradebit.com you must order today".

And in case your bonuses aren't enough to "push your reader over the edge", you give them your...

No Frills 100 Total Satisfaction Guarantee

A strong guarantee is mandatory. If you want good sales, you have to have it...period!

And make the guarantee as long as you can. I like to make mine for at least 90 days. This takes the pressure off of your prospects and makes them feel more at ease about buying from you. Contrary to what you might think, a longer guarantee generates fewer refunds that a short one.

So introduce your guarantee here...

And give the exact terms here. Remember...you want your offer to be one that "they can't refuse".

Now it's time to ask for the order again. Say something like, "this incredible limited offer is guaranteed through ____. Click here right now to get started!"

Then you want to restate some of your key benefits, talk about how great and valuable the bonuses are, and ask for the order again...like this:

"And don't forget, you have three whole months to put the Super Product to work for you and start experiencing:

  • Benefit 1
  • Benefit 2
  • Benefit 3
  • And so forth...

And if you're not totally thrilled, you get a 100 instant refund plus you get to keep all of the killer bonuses (list them by name here)for free! (A $https://www.tradebit.com value!)

You have no risk whatsoever...so click here to get started right away!"

Then you simply close your letter and sign off like this:

Sincerely,

Your Name

P.S. You MUST have a P.S. in your letter. Many visitors will read the P.S. first...and then read the letter if it sounds good. In your P.S., you want to restate the offer, the bonuses, and the guarantee...and then ask for the order again! like this:

"You can preview the Super Product for three whole months with no risk at all. You're protected by an iron-clad 100 super-guarantee and you even get to keep the $https://www.tradebit.com in free bonuses just for taking a peek! This offer is only guaranteed through whenever so click here to take action now!

 

 

 

 

 

 

 

 

 

 

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