Social Media Marketing 101

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Social Media Marketing 101

In case you�re wondering whether social media could be useful for your business, the verdict is yes: social media is a great way to drive repeat business and attract new customers. Whether or not you�re just starting out, this guide will help you sort out what is needed to get the business moving, and if you implement the steps outlined here, you should be able to see a positive change within a short period of time.

Social media has changed the way people connect, discover, share information and conduct business- but you already know this so let�s get to the good stuff. Here�s what you need to know:

- Social media � this is the technology people use to connect, share ideas and experiences. Businesses tap into this infrastructure to connect with customers and grow their brands.

- Social networks � such as Twitter, Facebook, LinkedIn, etc.; these are the places where social interaction take place.

- Social media marketing � using this technology to build relationships that build awareness, customer trust and of course, repeat business.

Any of this make sense? It should, because social media is basically just word-of-mouth powered by technology. Over 75% of people are highly likely to share content they like online with their friends, family or coworkers; and 49% do this on a weekly basis.

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