Collecting email addresses from people who visit your online space in exchange for something is whats known as email marketing. The purpose of this strategy is to give a visitor to your website a fre e gift in exchange for their personal details. You can offer anything really, but its best to give them something of value. A video course, eBook and/or a weekly newsletter can be enough to squeeze an email address out of a visitor to your site.
Whats Important about marketing your business in this way is that you are given permission to contact these people to offer your products. Contrast this approach to what people are used to each day, which is interruption marketing, where you are forced to s it through advertisements without much consent from yourself.
Everywhere we look these days we are being interrupted with advertising and people are being programmed to tune all this B.S out. The beauty about permission marketing is that you are giving y our prospect a choice as to whether they want to listen to you or not. If they like what you have to offer, then marketing to these people becomes a whole lot easier.