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Content Marketing Blueprint
As a business owner, you know that how your market your
business is at the heart of your success. In fact, most aspects of
your business are dependent on you developing a successful
marketing campaign. You may provide the best services or sell
the best products, but if you donít have a solid marketing plan,
potential customers would never know about it.
Todayís prospects are looking for useful information, but have a
strong resistance to the "hard sell." Most consumers spend the
time to research services online before making a purchase. They
take the time to study different products, compare prices and
features before ever stepping foot in a store. They want good
content that helps them make a decision but don't like being sold.
In fact, 70-percent of consumers would rather learn about a
company through an excellent article rather than advertising
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