5 Reasons You Should Use Facebook Re-marketing

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5 Reasons You Should Use Facebook Re-marketing

Facebook retargeting (AKA Facebook remarketing) is a form of marketing that involves using Facebook ads to re-target people who are already somewhat engaged with your brand. You do this by placing cookies on their computers and that way tracking the things that they�re interested in. For example, if someone spends a little bit of time on the checkout page of your website, with a specific product (or category of product) in their shopping cart, you can then subsequently show them that same product or a similar one. This significantly increase their likelihood of buying. But even if they don�t buy, it can still have numerous benefits for your strategy in the long term.

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