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The Ultimate Copywriting Handbook eBook
The Ultimate Copywriting Handbook with Master Resale Rights!
You'll Discover How To Easily Write Your Own Salesletters, Opt-in Pages and Ads That Sell!
I've made it simple for you and have written a special report detailing how you can write your own copy without any prior skills...
I will not only show you how to improve your writing and your sales skills, but I will also give you a step-by-step, 30-day outline that you can use to guide you through the process
Table of Contents
Introduction 5
Basic Skills 6
How to Improve Your Writing Skills 6
Good Grammar is the Minimum 6
Style Trumps Grammar 7
Writing for Your Target Audience 10
Step #1: Research Your Audience 11
Step #2: Write for Your Audience 12
How to Sell Through Writing 14
Writing Good Headlines 17
Why a Headline Can Make or Break a Sales Letter 17
10 Different Techniques for Writing a Good Headline 17
Good Headline Examples 19
Testing and Tracking 28
Step #1: Define Your Experiment Carefully 28
Step #2: Hold All Else Constant 29
Step #3: Collect Large Samples 29
Step #4: Make a Decision 29
Powerful Tricks for Boosting Conversion Rates 31
How to Use Bullet Points Correctly 31
How to Use Sub-Headings 32
How to Correctly Use Bolding and Highlighting 34
Closing a Sale 36
Retaining Reader Interest 36
Using Calls to Action Correctly 38
Step #1: Tell The Reader Exactly What To Do 39
Step #2: Surround the Call to Action with Supporting Text 39
Step #3: Make it Easy to Follow Your Call to Action 40
The AIDA Method 42
Attention 42
Interest 43
Part #1: Introduce a Problem 43
Part #2: Introduce a Solution to the Problem 44
Decision 45
Action 45
The 30-Day Copywriting Plan 46
Week #1: Focus on Basic Skills & Market Research 46
Week #2: Complete Two Sales Letters 46
Week #3: Make Changes & Compile a Swipe File 47
Week #4: Polish Your Copy, Test, and Track 48
Week #5 and Beyond: Practice, Refine, Track, and Test 49
Conclusion 50
As you can see, this is quite a comprehensive guide on copywriting, and in just a few minutes from now, you'll be able to write irresistible copy.
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You could go around doing all the research yourself, try out different methods that don't work, and waste all that time, or you could simply invest in this special report where you'll discover exactly how to write effective and engaging sales copy for any purpose.
It's your choice.
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