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The fact that internet marketing pros and gurus have support desks on their sites should be a good enough reason for you to have one too. Thats because these $guys$ do not do or not do anything without conducting intensive marketing tests, search and research.

Your own web-based help, support & service desk for your site visitors, prospects and customers can:

Make you look professional. Which is more professional to you? Someone offering customer support via email or someone offering support via professional help desk (which actually costs less than $100 to acquire)?

Convert more prospects to customers. Many prospects just need a small nudge from you to turn them to lifetime customers. Usually, this nudge comes as a result of promptly answering their questions and inquiries.

As Corey Rudls support desk page says: 90% of all questions are answered in this knowledge base... In other words, people will get 24x7 answers to 90% of all questions!

Skyrocket customer loyalty and satisfaction. Its a fact. Customers who receive professional support are much more likely to become your customers for life! Also, a website that does not have a help desk, has to offer its customers support via email. And we all know the problems of email communication and filters. Its happening every single day: A customer would be emailing you customer support questions that you wouldnt be even receiving! Talk about angry, upset customers and bad word of mouth!

Increase the percentage of repeat customers. Satisfied customers will buy again and again from you. Its a fact. And you must remember: Its five six times easier to sell to a satisfied customer than to acquire a new customer.
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