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30 Tips For eBook Authors
What makes you DIFFERENT? Why should a customer buy from you instead
of your competition? Are you faster, better, cheaper? Do you offer more?
More for less?
From the beginning, you need to find some way that you separate yourself
from the rest of the package, something that makes your eBook more
advantageous to the potential customer than anyone elses. You want them
to buy from YOU, so why should they?
One of the things that I like to do -- and then stress in my sales letter and
ads -- is that I offer 100% original, exclusive information. In other words, if
you want this information, you gotta buy it from ME, because NO ONE ELSE
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