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MKT 421 Week 1 Individual Assignment - Defining Marketing
· Resource: University Library
· Write a 700- to 1,050-word paper in which you define
marketing. Include in your paper your personal definition of
marketing and definitions from two different sources. Based on
these definitions, explain the importance of marketing in
organizational success. Provide at least three examples from the
business world to support your explanation. Properly cite sources
used in the paper.
· Format your paper consistent with APA guidelines. All
papers should be written in 3rd person
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