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Article Marketing Secrets - PDF ebook
that question to a group of beginners who are just starting out, 9 out of 10
will probably say that it just involves submitting articles to article directories.
While that isn’t wrong, it is only part true.
Submitting an article to an article directory would get it on the internet. That
part is what’s correct. But, it won’t mean that the article will actually get
viewed, and it also won’t mean that people will click the backlink.
Basically, you could end up with 1,000 articles that each get 1 view a day
since no one can find the article, and getting a total of maybe only 10 clickthroughs.
Which is why, the basic ‘dummies’ theory of article marketing is
this:
1. Position your articles where they can be found
2. Write headlines that gain attention
3. Evoke interest in the article body
4. Call to action in the resource box
5. Get more visitors to visit your article
Chances are, unless you’ve done article marketing before, you probably
didn’t understand any of that. Let’s take a look at them one by one.
Using Keywords to Position Your Articles
In a nutshell, keywords are just words or phrases that people use to search
for anything and everything online. Seeing as we’re getting the
nomenclature out of the way, ‘keyword density’ is the amount of a certain
keyword per 100 words.
Keywords are important – that can’t be stressed enough. Considering that
search engines are still the primary way in which people look for anything on
the internet, it means that people who are looking for things in whatever
niche you’re in, are going to be doing so on search engines.
Thus, when talking about positioning your articles, it essentially means
positioning them in the relevant searches, so that they’re more likely to be
found by the right people.
What happens if this isn’t done? Well, say you had an article about blogging
for money, but it didn’t contain any keywords that are being searched for a
decent amount of times per month. In this sort of case, there would be no
way that anyone would find your article, and so it would go pretty much
unread and unattended.
Admittedly, for long articles there inadvertently ends up being a keyword
used here or there, but for reliable results, you’re going to want at least a
1% keyword density (but not more than 3%).
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