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CPA Marketing Revealed - eBook
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Most people know that CPA means “cost per action”.
With regular affiliate marketing, your site visitor actually has to buy the product in order for you to get paid: The beauty of CPA marketing is that, while sales conversions do apply in some cases, your site visitor usually has to take a lesser action. He has to perform one of the following:
• Simply click through
• Provide a zip code
• Provide an email address
• Provide a name and email address
…Or any other combination of contact details.
In an age where online security is at the forefront of peoples’ thinking, and most internet users are both jaded with advertising and savvy to spurious offers, how do you get your site visitor to part with his jealously guarded information?
Answer: You make him want to click on that link, or give up his contact detail. You make it harder to refuse than it is to comply. You show him how easy it is just to enter a zip code. And there’s only one way to do that..
You must provide him with an enticing reason – one he can’t resist. You must let him see clearly that the benefit of giving up that email address or zip code is five times greater than ignoring it. (And part of this involves getting him to trust you.)
And it should feel totally natural, as in it’s the next logical step. (The only logical next step!)
Usually, you only have to inspire your reader to perform an action – he doesn’t have to buy.
The key to doing this every single time? Research, of course. But there’s a specific way the best and most successful marketers go about performing this – and it isn’t the way most newer marketers think.
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| File Type | DOC |