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Service Group - Principals of Electronic Circuitry (2007)
Review by Laura Plantholt
After a four-year hiatus, Service Group is back in action with the upcoming release of their second full-length album, Principals of Electronic Circuitry—as much of a pop-rock masterpiece as their first. The Southern California quartet, whose inspiration comes primarily from 60’s and 70’s rock, mod and punk, creates a sound that is like sugar to the ears. The surf-rock guitar riffs, smooth harmonization and cheerful beat make it the perfect soundtrack for a summertime beach party, but the refreshing melodies and surprising tempo changes keep it from sounding like just another stale Beach Boys throwback. Service Group hits the nail on the head when it comes to balancing the music of the past with that of the future, producing a cool, retro vibe that still feels vivacious, fun and completely unpretentious. (Squid Vs. Whale)
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