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How Facebook Advertising Benefits Your Business
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You've been working hard to introduce your business to as many potential customers as possible destination - which will find its compelling products, and eagerly spend money. You've done it through SEO, social media, press releases, article marketing and perhaps even a pay per click campaign like Google AdWords. In short, you have used all the traditional ways (and not so traditional) that help capture business internet like wildfire.
But have you considered Facebook advertising yet? May otherwise be unaware of this relatively new source of targeted customers - the kind that may not be able to reach through traditional media.
Exactly what is Facebook advertising, and why should I consider?
You've seen them yourself, most likely ... those ads running down the right side of their Facebook pages, most of them about interests you particularly enjoy.
You are not seeing the same ads as everyone else accessing Facebook at that time. These are specifically targeted to data Facebook has gleaned from your preferences and other sources.
Facebook ads are simple but powerful. Each consists of a title, text block and graphic or photo of your choice - all within a 110px X 80px "box", to fit that vertical, right sidebar Facebook.
If you think of them as a cross between a Twitter tweet and a banner ad, which has almost got the picture!
And yes - they absolutely can advertise your:
product
Services
Contest
Cause
links
Photos
Videos
USP Business
Business Events
Besides the integration:
Your offline promotions with your online
Real-time information for your "fansumers"
Facebook Advertising Benefits
SEO vs. Social Trends - Facebook's biggest benefit of its most obvious. It operates through social networking and trending rather than pure SEO - the hottest trend of this new decade. Readers are allowed to see your ads on their mobile phones - and mobile devices now outnumber personal computers, 4 to 1!
It is also cheaper than Google AdWords, and while the latter is still a wonderful way to start a campaign, AdWords can be risky for new marketers, as costs per click can skyrocket faster than your sales.
Will it replace AdWords completely? That should not be your goal! Plan further down the line to do what the big boys and girls do: start each campaign with well optimized and researched AdWords.
Facebook vs Costs Adwords - But if you use Adwords (SEO based) or Facebook ads (based on social networking), Facebook ads nowadays are a "must" - particularly with the not so subtle switch devices mobile! But it's great for beginning marketers because at the moment, it is significantly less expensive to advertise on Facebook than with PPC!
Graphics Capability - It's other biggest benefit is that you can introduce a graphic element or photo into what is basically a small text ad! Since Facebook is "tuned" to graphic elements, and interest has been shown to peak when graphics that wins hands down over AdWords is tired, irritating banner ads (traditionally low converters for over a decade).
(You could simplify this: Want a text ad only - Use of AdWords will use a chart - Use Facebook Ads?.?.)
Capacity text - You have 75 words to say what you mean in Google AdWords (that's less than half a tweet!) Facebook ads not only allows a 25-character headline, but 135 words of text body, too. (That's more than double the capacity of Google AdWords' - but note; feature spaces.)
Does SEO still apply?
Sure! In fact, it is absolutely crucial to the success of your Facebook Ad!
Remember when we talked about Facebook Ads geared to your specific hobbies, tastes, preferences and interests appearing down the right side of your Facebook page? You'll notice that:
Some really do not appeal to you
A small percentage make you click them immediately
... and yet a third group appeals to you, but it can take days of repeated exposure, seeing the same ad several times before they finally give up and clicked through.
You want your ad is in the last 2 categories. And to get through long tail keywords solid, well researched (combined with its irresistible, owner of 25 characters that arouse curiosity and body text to 135 characters).
Get the right items, and you will have an ad that bypasses casual searchers (how many pages Google search-hand-side paid ads you ever click, compared to Facebook Ads?) And zeros in a 75 pre sold, the market pre-qualified.
Who is?
Some people will tell you that Facebook ads do not work for commercial purposes, but that is simply not so. It should say a lot and give you a big fat its potential idea when you realize that large companies are taking advantage of Facebook ads, creatively.
For example, according to the page of Facebook marketing solutions ...
Honda recently used Facebook Ads to keep consumers updated (and do serious damage control) after its recent series of stunning retreats.
Budweiser encouraged social interactivity with your customers when they were invited to select which ads to show during televised sports games.
Guitar Hero became the first online video game to reach 1,000,000 fans on Facebook
Even Coca-Cola jumped on the bandwagon, selling "virtual bottles of coke" and promising to donate $ 1.00 for every virtual bottle sent to your favorite cause.
These 4 examples only show the creative type can be used (and flexibility you can take advantage of) when creating your Facebook ad campaign!
"Fansumers"
If you've been wondering what a "fansumer" is, is another social phenomenon that can be used to your advantage.
According to Forrester Research, a "fansumer" is simply a consumer who has "become a fan" of a brand on Facebook.
This brings us back to the third major advantage ... interactivity Facebook ads.
It is a maxim proven: that people interact as a participant, not as a spectator, and participation in what are involved in becomes personal and more positive. Use an application or a product and click the little "Become a fan" text link on your Facebook page, and is not only contributing to its statistical popularity, but personally endorsing it!
This can help to 2 types of "product" in particular ...
1 Apps (applications such as game "Farmville" by Zynga)
2 Brands
The wide dissemination of becoming fans of Facebook should be a definite part of your branding campaign ... and as for the meteoric rise of Farmville, is legendary. One need only look at their range of US Alexa 370 to see how powerful this can be.
Alexa summarizes this popular game application in this way: "... https://www.tradebit.com is visited more frequently by females who are in the age range18-24, received some college education and browse this site from home."
This is right in line with "women 18-34" wide Facebook demographic - but the truth is, you can certainly reach other potential customers in different demographic groups, if you take a close look at the stats from Quantcast Farmville look. com:
Given that a less broad and more specific demographic is likely to be yours (unless you create a product truly buzzworthy as Farmville) you can certainly play small niche markets Facebook.
A good rule of thumb is to ensure that the client niche you want to call it does not really operate through social networks at least as much as - if not more - through the use of standard PC and Google searches.
You can also target specific geographic areas, using Facebook ads (by country, state or province, city or town).
And remember, when someone calls him or herself a fan (or "fansumer"), they are letting you know they are ripe for their offers.
Why are profile pages with friends!
The main reason you can target so specifically, in spite of Facebook itself have a broad demographic, generic, can be attributed to profile pages.
Think about it: When you completed your profile page, you will be asked to share your:
Hobbies and interests
Career and work information
The school, college or university
Tastes in music, books and movies
Personal and contact details (date of birth, marital status, etc)
City and state
And any additional information you chose to share.
Among the things you share you can bet people can find great long tail keywords! These are what you should use when creating your Facebook Ads - targeted specifically to your ideal customer, of course. Use your key word in the title, at least - and again in the text (always providing it feels totally natural: Remember, Facebook puts "social" before "SEO").
mechanical
In addition to the creative side of Facebook ads, there are other actions you can choose to take. You can:
Pay per click (PPC) ... or per impression (CPM)
Track the progress of your ad in "real time"
Edit and modify your ads for best results
Best of all, Facebook Ads are easy to install, with a step by step process that guides you through the creation and all your options clearly.
Facebook is becoming the latest trend silence in 2010 online advertising - especially for those on a budget - as of this writing. Even if you do not think is right for your business, you should be applauded for taking the time to at least learn more about it!
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How Facebook Advertising Benefits Your Business with FULL Private Label Rights + BONUS!
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