niche market

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A general definition of a niche market is the subsection (small market segment) of a larger market that a specific product falls into. Then focuses on satisfying the specific needs in that market. This includes everything from price range and production quality to demographics and location of the consumers that it�s intended to impact.
Niche markets can vary by geography, culture, gender, ethnicity, etc. No matter the target group, niche marketing direct its efforts to figure out what that market wants and gives it to them.
This method requires a lot of research but it can save you a lot of time, money and effort in the long run because it allows you to create marketing campaigns that target the specific needs of consumers. This helps you keep up with consumer demand, and make sure that the products and services you offer are sought after in the marketplace.

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