Consumer Behavior (6th Edition)

$38.62

Download Now
View Preview

60mb PDF file
Secure, instant download

Sold by ledsin on Tradebit
The world's largest download marketplace
3,251,313 satisfied buyers

Consumer Behavior (6th Edition)

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for todays business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making.

In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Publisher: South-Western College Pub; 6 edition (August 10, 2012)
Language: English
ISBN-10: 1133435211
ISBN-13: 978-1133435211

File Data

This file is sold by ledsin, an independent seller on Tradebit.

Contact ledsin More Files from ledsin

File Size	60 megabytes
File Type	PDF

Our Reviews