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Internet Marketing for newbies

An essential component of effective Internet marketing is managing your reputation and your company’s reputation online. Consumers often engage in Internet research before choosing a product or service as well as the provider of that product or service.
It is quite common for a consumer to research your company name, your name and your URL before making a final decision as to whether or not to use your company. This fact makes it essential that you engage in effective reputation management.
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