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Only 15 years ago, the landscape of the music industry was dramatically different from the way it looks today. The iPod and the digital music revolution had yet to be unleashed on the world, and people generally bought most of their music “the old-fashioned way”—that is, by CD. Since then, major digital retailers such as iTunes and Amazon have come to dominate the market. The modern music listener generally prefers to buy digital, and they like to do it online. Not only does acquiring online music offer users more listening options than even the most comprehensive record store, the process is generally cheaper and easier than it ever has been.
For the most part, these changes in the music industry have created many new advantages for people like you, the independent recording artist. Truly, it has never been simpler for recording artists to utilize the web’s many exciting tools in order to reach their target audiences. Simply put, it’ now cheaper than ever to record you music and make it available to a variety of listeners through a variety of different online platforms.
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