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Why Online Marketing Matters

How Small Business Can Get More Customers, Sales & Profits

"Why Online Marketing Matters" is easy to read marketing advice for business owners who are serious about small business growth. Inside you'll discover why it is critical to market online, what opportunities are available to you and how to develop a strategic marketing plan of your own.

This book has been described as being very informative and a real help to anyone in business to put online marketing into perspective.

Are you running a small business, know that you need more customers and wonder if you need (or want) to add online techniques to your company marketing strategy? "Why Online Marketing Matters" is designed to help you, the small business owner cut through the clutter of messages you receive about what you "should" be doing to market online and help you create a business development strategy that makes sense for you and your business.

Consumer behavior has shifted dramatically during the last decade making it necessary for businesses to adjust their marketing. Many of the traditional strategies used in the past to get more customers no longer work as they once did. At the same time, in order to thrive and grow your business, you must get new customers. How do you do that when you're already busy just running your business?

The vast majority of consumers rely on the internet to search for and learn about products or services before buying. Today, most successful companies recognize the need to connect with customers online in order to grow their business. Some businesses do that by establishing strong social media connections with their customers, while others excel at e-mail marketing. There isn't a one-size-fits-all solution that is perfect for every business.

You may hear that you need to be on social media, or that local search engine optimization is what you should be doing. You may also wonder whether you really need to pay attention to the chatter and if so, what to do first and how to get started. The abundance of marketing ideas and options available to you makes it that much more difficult knowing where and how to start.

Online marketing provides greater opportunities for your business than have ever existed before. All the tools you need to get more customers are available online today. Knowing how to market online not only enables you to get more customers and increased profits but also prepares you for future change.

Whether you are running a small business or are marketing a new business, your business development strategy needs to include online marketing.

This book serves as a primer to help you understand the online marketing landscape, select the best strategies for you and begin to transform your business. It was designed to be read in straight forward, bite-sized pieces making it easy for time-pressed business owners to consume in just a few minutes at a time.

Topics covered in this book range from online marketing and advertising to internet search marketing. You will discover many opportunities to run an internet marketing promotion of your own.

You will learn how to:
- Use the current social media hotspots & niche sites to your advantage
- Get found by your customers and the search engines
- Use audio and/or video to connect with your customers
- Keep your customers engaged by blogging
- Use article marketing and social bookmarking to gain exposure
- Get leads and build customer relationships with e-mail marketing
- Build customer loyalty by using event marketing
- Get free traffic by using search engine marketing
- Connect with customers by using mobile marketing
- Find help if you're simply out of time
- Choose a strategy that won't wear you down


"Why Online Marketing Matters" explains the need to be online, why and how online marketing works to get more customers, and introduces the many options available to you. Worksheets guide you step-by-step from doing internet marketing research to creating a business development strategy and online marketing plan that suits your needs.

Publisher: Pete's Publishing (October 24, 2012)
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