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Chatbot Marketing Mastery

Introduction

With sites like Facebook and Kik opening their platforms to automated
messaging for companies, chatbots have really exploded in popularity.
Facebook went from zero chatbots in February 2016 to 18,000 by July
of the same year. Kik had approximately 300,000,000 registered users,
and those users exchanged 350,000,000 automated messages with the
platform in the first seven months of its chatbot.

Youve probably seen chatbots in action. They are on all sorts of
websites, from major retail chains to mobile phone service providers
and many other types of sites and apps.

At first, you might think youre talking to a real person. Usually, a popup
appears with a picture of an agent, along with a name. The agent asks
something like, May I help you with anything? Or, Do you have any
questions?

Chatbots use artificial intelligence that is often quite advanced to
answer many questions a user might have, and in the event that the
bot is unable to help the user, it will usually as the user to call, email, or
fill out a support form, or perhaps to check a F.A.Q. page.

Chatbots are quite advanced, and many of them can almost manage to
fool users into thinking they are speaking to a real person. This is
beneficial, because it allows companies to lower their overhead by
using chatbots to replace customer service agents in many
circumstances, and only when the chatbot is unsuccessful in helping the
customer must a real agent step in.

Chatbots have a few drawbacks, but they also have many benefits. In
this guide, youre going to learn more about how chatbots can be used
for marketing, and whether or not chatbots are a good fit for your
business.

So lets get started.
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