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Business Intelligence Strategy and Big Data Analytics
Author: Steve Williams
Publisher: Morgan Kaufmann
Genres: Audio Books
Publish Date: April 21, 2016
ISBN-13: 978-0128091982
ISBN-10: 0128091983
Pages: 240
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File Type: PDF
Language: English
Business Intelligence Strategy and Big Data Analytics is written for business leaders, managers, and analysts - people who are involved with advancing the use of BI at their companies or who need to better understand what BI is and how it can be used to improve profitability. It is written from a general management perspective, and it draws on observations at 12 companies whose annual revenues range between $500 million and $20 billion. Over the past 15 years, my company has formulated vendor-neutral business-focused BI strategies and program execution plans in collaboration with manufacturers, distributors, retailers, logistics companies, insurers, investment companies, credit unions, and utilities, among others. It is through these experiences that we have validated business-driven BI strategy formulation methods and identified common enterprise BI program execution challenges.
In recent years, terms like “big data” and “big data analytics” have been introduced into the business and technical lexicon. Upon close examination, the newer terminology is about the same thing that BI has always been about: analyzing the vast amounts of data that companies generate and/or purchase in the course of business as a means of improving profitability and competitiveness. Accordingly, we will use the terms BI and business intelligence throughout the book, and we will discuss the newer concepts like big data as appropriate. More broadly, the goal of this book is to share methods and observations that will help companies achieve BI success and thereby increase revenues, reduce costs, or both.
Provides ideas for improving the business performance of one’s company or business functions
Emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies
Includes exercises and case studies with road-tested advice about formulating BI strategies and program plans
eBook features:
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In this edition, page numbers are just like the physical edition
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