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book: TrendSiters: Digital Content and Web Technologies
Excerpt:
Are content brokers - publishers, distributors, and record companies - a thing of the past?
In one word: disintermediation
The gradual removal of layers of content brokering and intermediation - mainly in manufacturing marketing - is the continuation of a long term trend. Consider music for instance. Streaming audio on the internet (soft radio), or downloadable MP3 files may render the CD obsolete - but they were preceded by radio music broadcasts. But the novelty is that the Internet provides a venue for the marketing of niche products and reduces the barriers to entry previously imposed by the need to invest in costly branding campaigns and manufacturing and distribution activities.
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