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Choosing a business that sells itself
WHO IS YOUR CUSTOMER?.4
Meeting Your Customer Now.4
Sizing Up the Client.4
Will Your Customer Change?.5
WHAT DOES THE CUSTOMER WANT?.6
Is it a Want?.7
Is it a Need?.7
Can it Help?.8
Can it Save the Customer Money?.9
Does The Customer Already Know the Brand/Product?.10
Know Thy Competition.11
Brainstorm Time.11
WHEN YOU WANT TO DO WHAT YOU LOVE.12
Using Your Knowledge is Good….13
But Keep These Things in Mind.13
Other Common Mistakes to Avoid.14
LET THE TRENDS GUIDE YOU TO GREEN.15
Why Trends Matter.15
Spotting Trends.16
Message Boards16
Blogs.16
Search Engines.17
The Current Trends.17
HELP! WHERE TO TURN WHEN YOUR KNOWLEDGE RUNS OUT.19
WHERE ARE YOUR CUSTOMERS NOW?...20
They\'re Online, Of Course.........21
Getting Online.21
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