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The Importance of color for online sales
Until recently, though, very little emphasis has been placed on the importance and overall influence of color in the field of web design. In fact, there still seems to be overall a kind of ‘anything goes’ atmosphere on the Internet with regard to web design in general. But the way in which we access the Internet, combined with its increasing impact on our everyday lives, now requires a more thorough understanding of the influence of color for designers who wish to create websites that effectively attract and positively influence visitors to them.
And so, we would like to introduce with this article the influence of color on web design in general, beginning with the foundations of color theory and leading to some important tips for using color to create more powerful and influential websites overall.
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