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Harnessing The Awesome Power of Press Releases
Table of Contents
1. Marketing to the Media Mindset – An Overview of Why
They Accept and Deny Your Submissions.
2. Follow Your Facts – How Research Validates Your
Voice.
3. Approaching Your Audience – Writing From the
Consumer’s Point of View.
4. Tips of the Trade to Make Your Headlines Hook the
Readers.
5. Destination: Information! Covering the Who, What,
When, Where, & Why In Your Content.
6. Tempting With Teasers – A Tantalizing Taste of the
“Less-Is-More” Theory.
7. Formatting Fundamentals – Following the Rules of
Conformity.
8. Press Release Placement – Finding the Perfect Medium
9. Manipulating the Media – Channeling Your Document to
Particular Personnel.
10. Noteworthy News – How to Keep Track of Your
Submissions and Publications.
File Data
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| File Type | ZIP |