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*NEW!* Blog Not Slog Basics
Why Do You Need a Blog?
Lets cut straight to the chase. The purpose of your blog is not to show everyone how good
you are at writing articles – it is there to generate leads so you can sell stuff, whether it is
ebooks, training courses, physical products, or whatever.
This may come as a bit of a shock but if you are going to run an authority blog and be
seen as the expert in your niche, then you need to understand why your blog exists in the
first place.
Another way to look at it is, you are not really a “blogger” in the true sense of the word...
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